How Much Does It Cost To Build A Website For A Small Business?
Are you aware that 81% of consumers prefer to research a business online prior to making a purchase?
Whether you own a small-scale business or a large-scale business, a business website is not just an option but a mandatory factor for the growth of your business.
But let’s admit it! Building a website is both a time investment and a financial investment. Website building can cost anywhere between $500 to $2000, based on what you need for your website and how much external service you use.
Are you wondering: Is it worth all the money spent?
But before getting second thoughts, read further to know why it is inevitable.
Why build a website for a small business?
Take a look at the statistical data below to get convinced:
- 55% of consumers search for online reviews, and 47% search for a business website before making a purchase or using a service.
- 71% of small businesses own a website.
- 44% of B2B customers will abandon small business websites which don’t have a contact information.
- A minimum of 78% of location-based mobile searches end up as offline purchases.
Small businesses require a website no matter what because website traffic can tremendously improve sales of both offline and online purchases.
Overall, it is non-negotiable for websites to improve the visibility of their small business and spread the word when customers give positive feedback for your product or service.
What are the types of website designing, and how much does it cost?
Drag and drop builders with ready-made templates. Professional web design agencies
The decision to build a website for a small business can be a tad confusing, as many options are available in the market.
Website building for small businesses primarily has two options: build it yourself using a DIY website builder or outsource it to a professional website designing agency.
1. DIY Website Builder
Do you wonder how you can build a website by yourself?
WIX, Squarespace, WordPress. If you are an avid internet user, the chances of not coming across these website builders are sleek.
These DIY website builders are the cheapest option if you are on a budget and want to build a website for your business. The website builders will have ready-to-use templates with tutorial instructions on how to do it.
The average price to build a small business website is approximately $23 a month with all-inclusive site builders like IONOS, Wix, or Squarespace. With a site builder like WordPress, the price range is between $3 to $25 a month, including free hosting plans from DreamHost and Bluehost.
2. Professional website designer company
Hiring a professional website designing company to develop your website from scratch is the most effortless way to build your website.
With a professional website builder by your side for small businesses, you will no longer have to deal with the complexities of coding languages and technical terms.
They will help you build a captivating and functional website that serves your business needs. The average price range for building a website with the help of a professional website designing agency is between $500 to about $1000. But it can vary based on the needs and requirements of the client.
Benefits of hiring a professional website designing company over a DIY website builder
- You can have a bespoke website exclusively for your business with the help of a professional agency.
- The website will provide a more professional user experience with less loading time and a smooth layout when people visit your website.
- It will provide an unlimited growth potential leaving the possibility of customization as you expand your content.
- The website will have all the features of a DIY-made website, along with options for customized functions & features you want.
- You will also get a mobile responsive web design that gives visitors the opportunity to view your site from their tablet or smartphone.
- You will get an SEO-focused site that will improve the visibility of your business.
Having Wyder Social, the best website development company in Dubai, you will have a conversion-centric website built to meet your customers’ demands.
Explain In Detail E-commerce And Its Applications
Have you done business dealings through the internet? Then you have also partaken in E-commerce.
If commerce is the physical trade of selling or buying products, e-commerce is nothing but its electronic coequal – selling and buying using the internet. To be more specific, when an electronic platform is used for selling products and services to customers or other businesses through the internet, that is E-commerce.
The influence of social media, developments of E-commerce apps, and increasing demand for mobile shopping is revolutionizing E-commerce and its applications for modern-day use.
Why is E-commerce important for your business?
- More cost-effective than setting up a traditional brick-and-mortar store.
- Provides a chance for a price comparison between the same products of different sellers.
- Can notify consumers about the latest deals and exciting offers.
- The chances of business expansion are higher.
- Maintenance cost is low.
- Numerous options for selling and marketing the products
- Better consumer retention than conventional shopping
- You can take benefit of customers’ responses for brand success
Classification of E-commerce application:
- Electronic Markets:
An electronic market or E-market is a website that provides businesses a space to buy and sell products to each other through a standard technology medium. They are online commerce sites that give an opportunity for many buyers and suppliers to meet and trade with each other.
- Electronic Data Interchange:
Electronic Data Interchange (EDI) is a standard system where computers are used to communicate and trade business documents between business partners. It avoids all time-bound delays and human errors, which are otherwise obvious while dealing with paper documents.
- Internet Commerce:
Internet commerce or E-commerce, which we are primarily discussing in this article, is using an electronic platform to advertise and sell numerous products and services. The purchased products are then shipped to the customer once confirmed.
Applications of E-commerce
- Retail: E-retailing is the selling of services and products to B2C customers and, in some cases, B2B consumers through an online platform. Virtual shopping carts and electronic catalogs are used for e-retailing.
- Digital Advertising: Digital advertising replaces traditional advertising materials like catalogs and brochures. It is the usage of the internet to provide advertising material to customers, which involves a publisher and an advertiser. The advertiser delivers the ads, and the publisher incorporates ads into online content.
- Online Marketing: It is the process of marketing products and services through the internet after gathering and analyzing consumer behavior data. The consumer behavior data includes consumer choices, demands, buying patterns, etc. This will help improve marketing activities like price fixing, product features, and creating strong consumer connections.
- Online Booking: Booking hotels, movie tickets, and airline tickets are all a part of online booking. These bookings and reservations are created through a booking platform or IBE.
- Finance: Banks and other financial organizations are utilizing e-commerce significantly. Finance e-commerce helps clients review account balances, do money transfer to other accounts, pay all kinds of bills through internet banking, make insurance payments, and so on. It also makes it easy for individuals to carry out online trading and gather information about stocks from websites.
Types of E-commerce applications
- Business-to-Business (B2B): B2B is a type of e-commerce where the electronic exchange of goods, services, and knowledge between businesses happen.
- Business-to-Consumer (B2C): B2C is the retail component of e-commerce where businesses trade goods, services, and information to their customers directly through an online platform.
- Consumer-to-Consumer (C2C): It is e-commerce that gives an opportunity for consumers to sell and buy products or services with each other. All the transactions will be carried out through a third-party online platform.
- Consumer-to-Business (C2B): C2B is a kind of e-commerce where consumers build their products and services and make them available online for businesses to bid on and buy. The best example of a C2B medium is an online market that trades everything for free, like the Job Board and iStock.
- Business-to-Administration (B2A): It is a type of E-commerce that allows online transactions between businesses and administration or government bodies. Companies deliver a supply of e manuscripts, registers, security, etc., electronically, which has grown tremendously in recent years.
- Consumer-to-Administration (C2A): C2A e-commerce is a transaction between an individual client and a government authority or public administration.
<strong>E-commerce development with Woo-commerce and Shopify</strong>
If you are really thinking to start an online store and is confused of which platform to be used, then you can either chose Shopify or WooCommerce. For e-commerce development both Shopify and WooCommerce can be used and both are having their own pros and cons.
WooCommerce vs. Shopify: Both WooCommerce and Shopify are e-commerce development giants which are popular now. Shopify claims that they worked over 800,000 online stores for e-commerce development whereas WooCommerce claims them to be the most popular ecommerce platform for website development. Before going into the details of Shopify vs. WooCommerce let’s check out what they exactly are.
What Shopify means?
Shopify is one of the e-commerce development solution which helps you to create an online store, perform transactions, accept payments and manage your store all under a single platform. If you rely on Shopify for e-commerce development then you need not worry about the back ground as well as technical aspects of managing your online store.
What Woocommerce means?
WooCommerce is also an e-commerce development solution which is an open source plugin which is built for WordPress. It makes use of content management system which is the most powerful tool and can be used for better running of an online store.
When comes to WordPress vs. Shopify ecommerce development, WordPress is the most popular e commerce website development tool which constitutes about 43% of total websites around the world whereas Woocommerce is one of the most popular tool for development of ecommerce websites and is even popular than Shopify. When comparing with Woocommerce and Shopify, Shopify is powerful, easy to use, and reliable and it also offers attractive templates and efficient customer support. For Woocommerce, it can easily turns any WordPress site into a powerful online store using its open source plugins and is free of cost to install. If you are looking for the best ecommerce website development Dubai, then we are here to help you out to make your dream of having an online ecommerce site to become true.
WooCommerce vs. Shopify
When talking about WooCommerce vs. Shopify and which to select from these two, you must consider certain factors which will helps you to decide which ecommerce platform will be best suited for your needs. The major concern will be budget or ecommerce website development cost, which is the overall cost of development of an ecommerce site. Ease of use is another concern in which a client will accepts an ecommerce website with little complications. The platform which one consider must be scalable, which means that it should adapt with the changing environments.
For WooCommerce vs. Shopify, if the Woocommerce site lacks any core features then you need to include some additional plugins, and need to pay for some of them as not all of those plugins are free. So ecommerce website development cost by using Woocommerce will be a little bit costly. As Woocommerce is designed for developers it offers a wide range of options for user customization and will be only useful if your team is having a developer and must need customized WordPress themes and features.
Also while considering WooCommerce vs. Shopify, WooCommerce does not provide options for web hosting and need to add ecommerce website development cost for purchasing domain name for web hosting. There are many better options which are affordable for Woocommerce hosting like Nexcess’s StoreBuilder which acts as single package for Woocommerce hosting and online store development.
With growing digital world, if you are looking for the best ecommerce website development Dubai, Woocommerce and Shopify are the most popular ecommerce website development solutions available in the market which has already grabbed huge attention. Today many users prefer custom online stores in which they have unique requirements and while comparing WooCommerce vs. Shopify vs. Custom development, you can decide which one is better based on your needs and budget.
While considering WordPress vs. Shopify seo, for WooCommerce, WordPress is one of the best plugins used. WordPress plugin provides numerous benefits and features and it usually comes with a built in support for online payments and transactions, product shipping options etc. WordPress plugin also provides a wide range of application interface which helps to do customization of product store and products easily. When comes to WooCommerce vs. Shopify vs. Magento, then using Shopify or WordPress which is integrated with Woocommerce plugin can be used instead of Magento and can be used for a retail business store ecommerce website development.
As WooCommerce is not a complete ecommerce development platform, its open source plugin will helps to turns any WordPress application to a fully developed and completely functioning ecommerce online store. For that all you have to perform is to download and install the Woocommerce plugin with your WordPress and hence your online store will be up and ready for running. After founding in 2006, Shopify has emerged as a complete ecommerce development solution provider. The founders of Shopify has developed this platform for creating an online store for a snowboarding equipment as they are not satisfied with the existing ecommerce platforms and they created their own.
Being one of the best e-commerce development companies Dubai, we perform ecommerce website development with many platforms. We can also perform ecommerce website customization according to the client’s needs. For Shopify vs. WooCommerce, Shopify is a platform which includes hosting and security, and need not require to do complex coding for developing an online store. But for WooCommerce, for a beginner, it will be not a user friendly and you need to have some coding knowledge and mostly beginners will struggle in building an online store for ecommerce site. Shopify platform has a built-in cart recovery mechanism, proper discount codes, have unlimited products with different ranges, website and numerous blog with over more than 100 payment options. But for Woocommerce, each and every sales features must need extra plugins and extensions which may results in increase in overall cost.
Shopify provides multichannel integration of products and online store which allows clients to sell on other online channels and social networking sites like Amazon, eBay, Facebook, and Pinterest as a single built-in feature. But for Woocommerce all the extra features and marketing tools are only available through extensions and plugins. Shopify platform also enforces its customers to pay their own transaction fee for using its own gateway. But for WooCommerce it does not leverage any kind of transaction fees for third-party gateway payments like Shopify which makes it better in terms of budget value for money. When comparing WordPress vs. Shopify seo, SEO features provided by Shopify are pretty much decent but not comparable to the wealthy SEO features which the WooCommerce platform has. As WooCommerce is equipped with code-optimization feature for SEO it has a wide ranges of great plugins and thereby guides you to be an expert in Search Engine Optimization. For Shopify, it can be considered as an expensive app because you need to cater up with an expensive bill yearly for your apps whereas for Woocommerce, as it is an open source platform, it is free to install together with it provides more extensions and plugins which are reasonably priced which will helps you to make your ecommerce website more flexible by adding more functionality and modules to your online store at low cost.
A Guide to Repurposing Content in Digital Platforms
Content creation is one of the most time-consuming pieces of running a business these days. This is especially true for those that are more concentrate on Digital marketing. Repurposing your content not only gets you more mileage from the content you create but also helps distribute it better. But here’s the thing: simply copying and pasting a piece of content from your blog to social media isn’t content repurposing.
Instead, the correct way to recycle evergreen content is to tweak it to meet the expectations of each marketing channel. Want to learn how to squeeze more value from the quality content you’ve been creating?
Read on to learn how to identify what content to repurpose. We’ve also got 9 real-life examples of how others are reusing their content.
Benefits of repurposing content
- Assists with content distribution. Repurposing content, say by changing its format from written to audio content, helps you expand the content’s reach. This in turn ensures you aren’t solely focused on creating new content; you’re promoting it, too.
- Helps you maintain your publishing frequency and grow online presence. By repurposing content, you can continue pushing out high-quality content on different channels without having to stress over creating new content around the clock.
- Meet your audience’s content demand. Not all people in your audience like to consume text-based content. Similarly, not all prefer consuming video content. Instead of alienating a slice of your target audience by creating a specific content format, repurpose your content. This way, you can meet your audience’s content demand by repackaging it into new formats.
- Grow your online presence and reach a new audience. Reach audiences on new marketing channels by recycling content according to each channel’s requirements.
- Boost your SEO. Having multiple content pieces on a single keyword improves your position in search engines. To boot, you can control the anchor text by linking the repurposed pieces back to your site.
Determining the content to Repurpose
Repurposing content isn’t limited to adding new life to evergreen, existing content. Instead, it’s an essential step to include in your current content creation strategy as you plan content.
1. Highlight evergreen content
Go through the library of old blog posts you’ve created so far to see which content is high quality and relevant. Make a list of these evergreen pieces to add to your content repurposing stack.
2. Repurpose all new content
All long-form content that you create – be it blog content, research reports, whitepapers, etc. – deserves repurposing. Repurposing content helps with content distribution. Therefore, a good first step is to add repurposing to your content workflow. This way, you wouldn’t skip it.
3. Find out which posts are excelling
Take to Google Analytics to find out which of your posts are driving significant traffic.
4. Use Buzzsumo to identify socially popular topics
Enter keywords you’ve created content on in Buzzsumo. It’ll show you which of these keywords have popular posts on social media. This will give you more posts to repurpose.
5. Do some keyword research
The best way to identify what content to repurpose is to do keyword research.
