Top 7 Online Store Builders to Launch Your eCommerce Website
Navigating the world of eCommerce can be challenging, especially when it comes to selecting the ideal platform to launch your online store. With countless options available, finding the perfect fit for your unique needs is essential for long-term success.
In this blog post, we’ve handpicked the top 7 online store builders to help you kickstart your eCommerce journey, simplify the process, and propel your business to new heights. So get ready to explore the diverse world of eCommerce platforms and unlock your online store’s full potential!
1. Shopify
Shopify is a leading eCommerce platform that enables businesses of all sizes to create and manage online stores effortlessly. With its user-friendly interface, customizable themes, and extensive app store, Shopify provides a comprehensive solution for building a unique and visually appealing online store. The platform also offers built-in SEO and marketing tools, secure hosting, and a wide range of payment gateway integrations. Backed by 24/7 customer support, Shopify is a versatile and powerful choice for entrepreneurs and businesses seeking a one-stop solution for their eCommerce needs.
2.WooCommerce (with WordPress):
WooCommerce is an open-source eCommerce plugin for WordPress, offering a highly flexible and customizable solution for businesses wanting complete control over their online store. Seamlessly integrating with the WordPress CMS, WooCommerce benefits from many themes, plugins, and strong SEO capabilities. However, separate hosting and domain registration are required, and beginners may need a steeper learning curve.
3.BigCommerce:
BigCommerce is a feature-rich eCommerce platform catering to businesses of all sizes. It offers an intuitive interface, various customizable themes, and robust built-in features, including SEO, marketing tools, and multi-channel selling. Although it provides excellent scalability, some users may find the pricing plans slightly expensive and the available apps somewhat limited compared to other platforms.
4. Wix eCommerce:
Wix eCommerce is an easy-to-use, drag-and-drop website builder for small businesses looking to create an online store. With a wide selection of customizable templates and extensive design options, Wix enables users to create visually appealing stores. However, it may need more advanced eCommerce features and scalability for larger businesses or those with more complex needs.
5. Squarespace Commerce:
Squarespace Commerce is an all-in-one platform that combines visually stunning templates with powerful eCommerce features. Known for its design-focused approach, Squarespace is ideal for creative businesses seeking a polished online store. However, it may not be the best choice for businesses requiring advanced customization or a wide range of third-party integrations.
6. Magento:
Magento is a powerful, open-source eCommerce platform suitable for medium to large businesses seeking advanced customization and scalability. With a vast array of features and a large user community, Magento offers businesses complete control over their online store. However, it can be more complex to set up and maintain, requiring a higher level of technical expertise.
7.PrestaShop:
PrestaShop is a free, open-source eCommerce solution that offers a wide range of customization options and features through its extensive module marketplace. With a supportive user community and numerous themes available, PrestaShop is a cost-effective option for small to medium-sized businesses. However, users may face additional costs for premium modules, and the platform may require some technical knowledge for optimal use.
Take Your eCommerce Dreams to New Heights with Wyder Social.
Having delved into the top 7 online store builders, you’re now better prepared to choose the platform that aligns with your unique eCommerce needs. But remember, picking the right platform is just the start of your online success story.
At Wyder Social, our team of skilled web designers and developers is committed to helping you build a remarkable online store that captivates your audience and boosts sales. No matter if you’re a startup or a seasoned business ready to expand your digital presence, Wyder Social is your go-to partner.
Don’t wait to turn your eCommerce dreams into reality. Reach out to Wyder Social today and let our expertise propel your online store to success. Contact us now, and let’s begin crafting a thriving digital future together!
AI in Web Design: Leverage ChatGPT’s Automation Capabilities for Web Designers
In today’s fast-paced digital landscape, web designers face increasing challenges to stay ahead of the curve and deliver exceptional user experiences.
Enter ChatGPT, an AI-driven automation tool that’s transforming the web design industry. This powerful technology streamlines design processes, enhances creativity and accelerates productivity, enabling web designers to create visually stunning and user-friendly websites with ease.
In this blog post, you will come across the benefits of ChatGPT and how to integrate it into your web design workflow. So get ready to harness the full potential of AI-driven automation and revolutionize your approach to web design.
Benefits of using ChatGPT for Web Designers:
- ChatGPT can generate written content quickly, freeing up time for designers to focus on other tasks.
- ChatGPT can handle tedious tasks such as coding, allowing designers to concentrate on the creative aspects of web design.
- By providing accurate and relevant design suggestions, ChatGPT minimizes the need for time-consuming revisions.
- ChatGPT can offer creative design ideas and concepts, sparking new ideas for web designers.
- ChatGPT can help designers find the best design resources, such as fonts, icons, and images.
- By exploring different design combinations, ChatGPT can help designers discover new and innovative solutions.
- ChatGPT can facilitate better communication between team members by generating clear and concise design briefs and updates.
- By providing data-driven insights and design recommendations, ChatGPT can help designers make more informed decisions.
- ChatGPT can be easily integrated with popular design software, enabling a smooth workflow and increased efficiency.
How to use ChatGPT in the Web Design Workflow
Here’s a detailed explanation of how ChatGPT can help web designers with automated design suggestions and how to implement this functionality:
1. Layout and structure recommendations
ChatGPT can analyze existing websites or design briefs to suggest improvements in layout and structure. To implement this, provide ChatGPT with a description of the website, its goals, target audience, and any specific design preferences. ChatGPT will generate suggestions based on these inputs, offering recommendations to enhance usability, accessibility, and visual appeal.
2. Color scheme and typography suggestions
ChatGPT can recommend color palettes and typography combinations by considering brand identity, target audience, and design trends. To use this feature, input information about the brand, target audience, and preferred design styles. ChatGPT will then provide a list of suitable color schemes and font pairings, helping designers create visually appealing and coherent designs.
3. Image and multimedia selection
ChatGPT can help designers find appropriate images, videos, or other multimedia elements for their web designs. To utilize this function, provide details about the website’s theme, message, and target audience. ChatGPT will then suggest relevant multimedia assets, considering copyright, quality, and relevance factors.
4. Responsive design adaptations
ChatGPT can offer guidance in creating responsive designs that adapt to various devices and screen dimensions. To implement this, give ChatGPT information about the desired layout, breakpoints, and design elements to be included in the responsive design. ChatGPT will then generate suggestions on design modifications, ensuring an optimal user experience across devices.
Integrating ChatGPT into the Web Design Workflow
To effectively integrate ChatGPT into your web design process, follow these steps:
- Set up the ChatGPT API: Access the ChatGPT API and integrate it with your web design tools or project management system to facilitate seamless collaboration.
- Provide context: Give ChatGPT the necessary context, such as design briefs, brand guidelines, or user personas, to help generate accurate and relevant design suggestions.
- Refine the results: Review the suggestions provided by ChatGPT and refine them based on your expertise and preferences. This helps ensure that the final design incorporates both AI-generated ideas and human creativity.
- Iterate and optimize: Continuously iterate and optimize the design based on ChatGPT’s suggestions and user feedback, enabling a data-driven design process.
Stand Out from the Crowd with the Hottest Graphic Design Trends of 2023
In the ever-evolving world of graphic design, staying current with the latest trends is crucial for brands looking to make a lasting impression on their audience.
As we dive into 2023, a new wave of digital graphic design trends is emerging, offering innovative ways to captivate users, enhance visual storytelling, and elevate brand identity. In this blog post, we’ll explore the top 7 digital graphic design trends that are shaping the industry and discuss how you can leverage them for your brand’s success.
Get ready to stand out from the crowd and create a visually stunning, memorable, and engaging digital presence that resonates with your target audience.
1. Monochromatic and Duotone Designs:
Monochromatic designs use various shades and tints of a single color, while duotone designs involve two contrasting colors, often used as a gradient or overlay. These design trends can create a striking and modern digital graphic by simplifying the color palette and drawing attention to the subject. They can also help establish a strong visual identity and evoke specific emotions associated with the chosen colors.
2. Isometric Illustrations:
Isometric illustrations use geometric shapes and parallel lines to create a pseudo-3D effect in a 2D design. This trend can give digital graphics a unique and engaging perspective, making them stand out from flat designs. Isometric illustrations can be used in various applications, such as infographics, icons, and web design elements, adding depth and dimension to digital graphics.
3. Neumorphism and Glassmorphism:
Neumorphism is characterized by soft shadows, rounded edges, and subtle highlights that mimic real-life objects. Glassmorphism features frosted glass effects and semi-transparent elements, creating a sense of depth and layering. Both trends offer a modern and sleek digital aesthetic that can be applied to user interfaces, icons, and other digital design elements, providing a visually appealing and tactile experience.
4. Dynamic Typography:
Dynamic typography involves using variable fonts, animated text, and overlapping elements to create visually engaging digital graphics that effectively convey messages. This trend allows designers to play with text size, weight, and style, making typography a more expressive and attention-grabbing design element. By animating text or using creative typographic layouts, designers can enhance the visual impact of their digital graphics.
5. Gradients and Color Transitions:
Gradients and color transitions involve blending colors to create a smooth progression from one color to another. This trend can add depth and interest to flat digital graphics, making them more visually appealing. Gradients can be used as backgrounds, overlays, or design elements and can be applied to various digital assets, such as logos, buttons, and illustrations.
6. Motion Design and Microinteractions:
Motion design elements and micro-interactions are subtle animations or visual cues that guide user interactions, making digital graphics more engaging and interactive. These can include button hover effects, animated icons, or progress indicators. By integrating motion design and micro-interactions, designers can enhance the user experience and create more dynamic and immersive digital content.
7. Dark Mode and Low-Light Design:
Dark mode and low-light design trends involve using darker color schemes and contrasting elements in digital graphics. These trends cater to user preferences for reduced eye strain, improved readability, and longer battery life on mobile devices. By creating visually striking contrasts and offering a dark mode option, designers can meet the needs of various user groups and enhance the overall visual appeal of their digital designs.
Leveraging Trends for Brand Success
Incorporating the latest graphic design trends into your brand’s visual identity can significantly contribute to its success by enhancing recognition, establishing credibility, and engaging your target audience. Here’s how to leverage trends for brand success:
- Align with brand identity: When adopting design trends, ensure they align with your brand’s identity, values, and messaging. This helps maintain consistency and reinforces your brand’s image in the minds of your audience.
- Stand out from competitors: Use design trends to differentiate your brand from competitors and make a lasting impression on your target audience. Incorporating unique and memorable design elements allows you to create a distinct visual identity that sets your brand apart.
- Enhance user experience: Implementing design trends that improve user experiences, such as motion design, micro-interactions, or dark mode, can increase user engagement and satisfaction. This, in turn, helps build brand loyalty and trust among your audience.
- Improve visual storytelling: Leverage design trends to enhance your brand’s visual storytelling, making it more captivating and emotionally resonant. This can help communicate your brand’s message more effectively and create a stronger connection with your audience.
- Adapt to changing preferences: Stay updated with the latest design trends to adapt to changing consumer preferences and expectations. This allows your brand to remain relevant, contemporary, and appealing to your target audience.
- Balance with timeless design principles: While incorporating trends, it’s crucial to balance them with timeless design principles. This ensures your brand’s visual identity remains flexible and adaptable, allowing for easy adjustments as trends evolve.
- Monitor the impact of trends: Regularly evaluate the effectiveness of design trends you’ve implemented by tracking metrics such as user engagement, conversion rates, and brand recognition. This allows you to optimize your visual strategy and ensure you’re leveraging trends to their fullest potential for your brand’s success.
Embrace the Future of Digital Graphic Design with Wyder Social
As we’ve explored, the digital graphic design trends of 2023 offer exciting opportunities for brands to elevate their visual identity and connect with their target audience. By leveraging these trends, you can create a powerful, engaging, and memorable digital presence that drives success for your brand.
At Wyder Social, our team of expert designers stays at the forefront of the latest trends, ensuring your brand benefits from cutting-edge design techniques and innovative ideas. So if you’re ready to transform your digital graphics and take your brand to new heights, we invite you to reach out to us.
Don’t miss the opportunity to make a lasting impression with your digital designs. Contact Wyder Social today and let us help you stand out from the crowd with the hottest graphic design trends of 2023. Get in touch with us now, and let’s start crafting your brand’s visual success story together!
How Much Does It Cost To Build A Website For A Small Business?
Are you aware that 81% of consumers prefer to research a business online prior to making a purchase?
Whether you own a small-scale business or a large-scale business, a business website is not just an option but a mandatory factor for the growth of your business.
But let’s admit it! Building a website is both a time investment and a financial investment. Website building can cost anywhere between $500 to $2000, based on what you need for your website and how much external service you use.
Are you wondering: Is it worth all the money spent?
But before getting second thoughts, read further to know why it is inevitable.
Why build a website for a small business?
Take a look at the statistical data below to get convinced:
- 55% of consumers search for online reviews, and 47% search for a business website before making a purchase or using a service.
- 71% of small businesses own a website.
- 44% of B2B customers will abandon small business websites which don’t have a contact information.
- A minimum of 78% of location-based mobile searches end up as offline purchases.
Small businesses require a website no matter what because website traffic can tremendously improve sales of both offline and online purchases.
Overall, it is non-negotiable for websites to improve the visibility of their small business and spread the word when customers give positive feedback for your product or service.
What are the types of website designing, and how much does it cost?
Drag and drop builders with ready-made templates. Professional web design agencies
The decision to build a website for a small business can be a tad confusing, as many options are available in the market.
Website building for small businesses primarily has two options: build it yourself using a DIY website builder or outsource it to a professional website designing agency.
1. DIY Website Builder
Do you wonder how you can build a website by yourself?
WIX, Squarespace, WordPress. If you are an avid internet user, the chances of not coming across these website builders are sleek.
These DIY website builders are the cheapest option if you are on a budget and want to build a website for your business. The website builders will have ready-to-use templates with tutorial instructions on how to do it.
The average price to build a small business website is approximately $23 a month with all-inclusive site builders like IONOS, Wix, or Squarespace. With a site builder like WordPress, the price range is between $3 to $25 a month, including free hosting plans from DreamHost and Bluehost.
2. Professional website designer company
Hiring a professional website designing company to develop your website from scratch is the most effortless way to build your website.
With a professional website builder by your side for small businesses, you will no longer have to deal with the complexities of coding languages and technical terms.
They will help you build a captivating and functional website that serves your business needs. The average price range for building a website with the help of a professional website designing agency is between $500 to about $1000. But it can vary based on the needs and requirements of the client.
Benefits of hiring a professional website designing company over a DIY website builder
- You can have a bespoke website exclusively for your business with the help of a professional agency.
- The website will provide a more professional user experience with less loading time and a smooth layout when people visit your website.
- It will provide an unlimited growth potential leaving the possibility of customization as you expand your content.
- The website will have all the features of a DIY-made website, along with options for customized functions & features you want.
- You will also get a mobile responsive web design that gives visitors the opportunity to view your site from their tablet or smartphone.
- You will get an SEO-focused site that will improve the visibility of your business.
Having Wyder Social, the best website development company in Dubai, you will have a conversion-centric website built to meet your customers’ demands.
Explain In Detail E-commerce And Its Applications
Have you done business dealings through the internet? Then you have also partaken in E-commerce.
If commerce is the physical trade of selling or buying products, e-commerce is nothing but its electronic coequal – selling and buying using the internet. To be more specific, when an electronic platform is used for selling products and services to customers or other businesses through the internet, that is E-commerce.
The influence of social media, developments of E-commerce apps, and increasing demand for mobile shopping is revolutionizing E-commerce and its applications for modern-day use.
Why is E-commerce important for your business?
- More cost-effective than setting up a traditional brick-and-mortar store.
- Provides a chance for a price comparison between the same products of different sellers.
- Can notify consumers about the latest deals and exciting offers.
- The chances of business expansion are higher.
- Maintenance cost is low.
- Numerous options for selling and marketing the products
- Better consumer retention than conventional shopping
- You can take benefit of customers’ responses for brand success
Classification of E-commerce application:
- Electronic Markets:
An electronic market or E-market is a website that provides businesses a space to buy and sell products to each other through a standard technology medium. They are online commerce sites that give an opportunity for many buyers and suppliers to meet and trade with each other.
- Electronic Data Interchange:
Electronic Data Interchange (EDI) is a standard system where computers are used to communicate and trade business documents between business partners. It avoids all time-bound delays and human errors, which are otherwise obvious while dealing with paper documents.
- Internet Commerce:
Internet commerce or E-commerce, which we are primarily discussing in this article, is using an electronic platform to advertise and sell numerous products and services. The purchased products are then shipped to the customer once confirmed.
Applications of E-commerce
- Retail: E-retailing is the selling of services and products to B2C customers and, in some cases, B2B consumers through an online platform. Virtual shopping carts and electronic catalogs are used for e-retailing.
- Digital Advertising: Digital advertising replaces traditional advertising materials like catalogs and brochures. It is the usage of the internet to provide advertising material to customers, which involves a publisher and an advertiser. The advertiser delivers the ads, and the publisher incorporates ads into online content.
- Online Marketing: It is the process of marketing products and services through the internet after gathering and analyzing consumer behavior data. The consumer behavior data includes consumer choices, demands, buying patterns, etc. This will help improve marketing activities like price fixing, product features, and creating strong consumer connections.
- Online Booking: Booking hotels, movie tickets, and airline tickets are all a part of online booking. These bookings and reservations are created through a booking platform or IBE.
- Finance: Banks and other financial organizations are utilizing e-commerce significantly. Finance e-commerce helps clients review account balances, do money transfer to other accounts, pay all kinds of bills through internet banking, make insurance payments, and so on. It also makes it easy for individuals to carry out online trading and gather information about stocks from websites.
Types of E-commerce applications
- Business-to-Business (B2B): B2B is a type of e-commerce where the electronic exchange of goods, services, and knowledge between businesses happen.
- Business-to-Consumer (B2C): B2C is the retail component of e-commerce where businesses trade goods, services, and information to their customers directly through an online platform.
- Consumer-to-Consumer (C2C): It is e-commerce that gives an opportunity for consumers to sell and buy products or services with each other. All the transactions will be carried out through a third-party online platform.
- Consumer-to-Business (C2B): C2B is a kind of e-commerce where consumers build their products and services and make them available online for businesses to bid on and buy. The best example of a C2B medium is an online market that trades everything for free, like the Job Board and iStock.
- Business-to-Administration (B2A): It is a type of E-commerce that allows online transactions between businesses and administration or government bodies. Companies deliver a supply of e manuscripts, registers, security, etc., electronically, which has grown tremendously in recent years.
- Consumer-to-Administration (C2A): C2A e-commerce is a transaction between an individual client and a government authority or public administration.
<strong>E-commerce development with Woo-commerce and Shopify</strong>
If you are really thinking to start an online store and is confused of which platform to be used, then you can either chose Shopify or WooCommerce. For e-commerce development both Shopify and WooCommerce can be used and both are having their own pros and cons.
WooCommerce vs. Shopify: Both WooCommerce and Shopify are e-commerce development giants which are popular now. Shopify claims that they worked over 800,000 online stores for e-commerce development whereas WooCommerce claims them to be the most popular ecommerce platform for website development. Before going into the details of Shopify vs. WooCommerce let’s check out what they exactly are.
What Shopify means?
Shopify is one of the e-commerce development solution which helps you to create an online store, perform transactions, accept payments and manage your store all under a single platform. If you rely on Shopify for e-commerce development then you need not worry about the back ground as well as technical aspects of managing your online store.
What Woocommerce means?
WooCommerce is also an e-commerce development solution which is an open source plugin which is built for WordPress. It makes use of content management system which is the most powerful tool and can be used for better running of an online store.
When comes to WordPress vs. Shopify ecommerce development, WordPress is the most popular e commerce website development tool which constitutes about 43% of total websites around the world whereas Woocommerce is one of the most popular tool for development of ecommerce websites and is even popular than Shopify. When comparing with Woocommerce and Shopify, Shopify is powerful, easy to use, and reliable and it also offers attractive templates and efficient customer support. For Woocommerce, it can easily turns any WordPress site into a powerful online store using its open source plugins and is free of cost to install. If you are looking for the best ecommerce website development Dubai, then we are here to help you out to make your dream of having an online ecommerce site to become true.
WooCommerce vs. Shopify
When talking about WooCommerce vs. Shopify and which to select from these two, you must consider certain factors which will helps you to decide which ecommerce platform will be best suited for your needs. The major concern will be budget or ecommerce website development cost, which is the overall cost of development of an ecommerce site. Ease of use is another concern in which a client will accepts an ecommerce website with little complications. The platform which one consider must be scalable, which means that it should adapt with the changing environments.
For WooCommerce vs. Shopify, if the Woocommerce site lacks any core features then you need to include some additional plugins, and need to pay for some of them as not all of those plugins are free. So ecommerce website development cost by using Woocommerce will be a little bit costly. As Woocommerce is designed for developers it offers a wide range of options for user customization and will be only useful if your team is having a developer and must need customized WordPress themes and features.
Also while considering WooCommerce vs. Shopify, WooCommerce does not provide options for web hosting and need to add ecommerce website development cost for purchasing domain name for web hosting. There are many better options which are affordable for Woocommerce hosting like Nexcess’s StoreBuilder which acts as single package for Woocommerce hosting and online store development.
With growing digital world, if you are looking for the best ecommerce website development Dubai, Woocommerce and Shopify are the most popular ecommerce website development solutions available in the market which has already grabbed huge attention. Today many users prefer custom online stores in which they have unique requirements and while comparing WooCommerce vs. Shopify vs. Custom development, you can decide which one is better based on your needs and budget.
While considering WordPress vs. Shopify seo, for WooCommerce, WordPress is one of the best plugins used. WordPress plugin provides numerous benefits and features and it usually comes with a built in support for online payments and transactions, product shipping options etc. WordPress plugin also provides a wide range of application interface which helps to do customization of product store and products easily. When comes to WooCommerce vs. Shopify vs. Magento, then using Shopify or WordPress which is integrated with Woocommerce plugin can be used instead of Magento and can be used for a retail business store ecommerce website development.
As WooCommerce is not a complete ecommerce development platform, its open source plugin will helps to turns any WordPress application to a fully developed and completely functioning ecommerce online store. For that all you have to perform is to download and install the Woocommerce plugin with your WordPress and hence your online store will be up and ready for running. After founding in 2006, Shopify has emerged as a complete ecommerce development solution provider. The founders of Shopify has developed this platform for creating an online store for a snowboarding equipment as they are not satisfied with the existing ecommerce platforms and they created their own.
Being one of the best e-commerce development companies Dubai, we perform ecommerce website development with many platforms. We can also perform ecommerce website customization according to the client’s needs. For Shopify vs. WooCommerce, Shopify is a platform which includes hosting and security, and need not require to do complex coding for developing an online store. But for WooCommerce, for a beginner, it will be not a user friendly and you need to have some coding knowledge and mostly beginners will struggle in building an online store for ecommerce site. Shopify platform has a built-in cart recovery mechanism, proper discount codes, have unlimited products with different ranges, website and numerous blog with over more than 100 payment options. But for Woocommerce, each and every sales features must need extra plugins and extensions which may results in increase in overall cost.
Shopify provides multichannel integration of products and online store which allows clients to sell on other online channels and social networking sites like Amazon, eBay, Facebook, and Pinterest as a single built-in feature. But for Woocommerce all the extra features and marketing tools are only available through extensions and plugins. Shopify platform also enforces its customers to pay their own transaction fee for using its own gateway. But for WooCommerce it does not leverage any kind of transaction fees for third-party gateway payments like Shopify which makes it better in terms of budget value for money. When comparing WordPress vs. Shopify seo, SEO features provided by Shopify are pretty much decent but not comparable to the wealthy SEO features which the WooCommerce platform has. As WooCommerce is equipped with code-optimization feature for SEO it has a wide ranges of great plugins and thereby guides you to be an expert in Search Engine Optimization. For Shopify, it can be considered as an expensive app because you need to cater up with an expensive bill yearly for your apps whereas for Woocommerce, as it is an open source platform, it is free to install together with it provides more extensions and plugins which are reasonably priced which will helps you to make your ecommerce website more flexible by adding more functionality and modules to your online store at low cost.
A Guide to Repurposing Content in Digital Platforms
Content creation is one of the most time-consuming pieces of running a business these days. This is especially true for those that are more concentrate on Digital marketing. Repurposing your content not only gets you more mileage from the content you create but also helps distribute it better. But here’s the thing: simply copying and pasting a piece of content from your blog to social media isn’t content repurposing.
Instead, the correct way to recycle evergreen content is to tweak it to meet the expectations of each marketing channel. Want to learn how to squeeze more value from the quality content you’ve been creating?
Read on to learn how to identify what content to repurpose. We’ve also got 9 real-life examples of how others are reusing their content.
Benefits of repurposing content
- Assists with content distribution. Repurposing content, say by changing its format from written to audio content, helps you expand the content’s reach. This in turn ensures you aren’t solely focused on creating new content; you’re promoting it, too.
- Helps you maintain your publishing frequency and grow online presence. By repurposing content, you can continue pushing out high-quality content on different channels without having to stress over creating new content around the clock.
- Meet your audience’s content demand. Not all people in your audience like to consume text-based content. Similarly, not all prefer consuming video content. Instead of alienating a slice of your target audience by creating a specific content format, repurpose your content. This way, you can meet your audience’s content demand by repackaging it into new formats.
- Grow your online presence and reach a new audience. Reach audiences on new marketing channels by recycling content according to each channel’s requirements.
- Boost your SEO. Having multiple content pieces on a single keyword improves your position in search engines. To boot, you can control the anchor text by linking the repurposed pieces back to your site.
Determining the content to Repurpose
Repurposing content isn’t limited to adding new life to evergreen, existing content. Instead, it’s an essential step to include in your current content creation strategy as you plan content.
1. Highlight evergreen content
Go through the library of old blog posts you’ve created so far to see which content is high quality and relevant. Make a list of these evergreen pieces to add to your content repurposing stack.
2. Repurpose all new content
All long-form content that you create – be it blog content, research reports, whitepapers, etc. – deserves repurposing. Repurposing content helps with content distribution. Therefore, a good first step is to add repurposing to your content workflow. This way, you wouldn’t skip it.
3. Find out which posts are excelling
Take to Google Analytics to find out which of your posts are driving significant traffic.
4. Use Buzzsumo to identify socially popular topics
Enter keywords you’ve created content on in Buzzsumo. It’ll show you which of these keywords have popular posts on social media. This will give you more posts to repurpose.
5. Do some keyword research
The best way to identify what content to repurpose is to do keyword research.
Simple Ways to Reuse Content
Content creation is one of the most time-consuming pieces of running a business these days. This is especially true for those that are more concentrate on Digital marketing. Repurposing your content not only gets you more mileage from the content you create but also helps distribute it better.
Reusing content can save business owners time, money, and creative stress. It can also mean that your existing content works harder for you by distributing it more strategically. Finding new purposes for old or used content is the best way to meet varying expectations of digital channels.
Easy ways of repurposing content
- Collect a series of similar blog posts into an eBook format. Add an intro, a conclusion, and some light graphic work (using Canva or a similar free program) to create a high-value piece for your audience to download after signing up with their email.
- Repurpose large pieces of content (like eBooks, digital courses, and whitepapers) into smaller blog articles.
- Creating video content seems challenging but you may be able to base your short videos or reels on existing content that you already have.
- Consider grouping content into a
- “free” masterclass email or digital course. This will increase your inbound and high-value sales leads
- Pull quotes or quips directly from blog posts and repurpose them into social media posts on various channels.
- Design infographics from existing blog content.
