Content creation is one of the most time-consuming pieces of running a business these days. This is especially true for those that are more concentrate on Digital marketing. Repurposing your content not only gets you more mileage from the content you create but also helps distribute it better.
Reusing content can save business owners time, money, and creative stress. It can also mean that your existing content works harder for you by distributing it more strategically. Finding new purposes for old or used content is the best way to meet varying expectations of digital channels.
Easy ways of repurposing content
- Collect a series of similar blog posts into an eBook format. Add an intro, a conclusion, and some light graphic work (using Canva or a similar free program) to create a high-value piece for your audience to download after signing up with their email.
- Repurpose large pieces of content (like eBooks, digital courses, and whitepapers) into smaller blog articles.
- Creating video content seems challenging but you may be able to base your short videos or reels on existing content that you already have.
- Consider grouping content into a
- “free” masterclass email or digital course. This will increase your inbound and high-value sales leads
- Pull quotes or quips directly from blog posts and repurpose them into social media posts on various channels.
- Design infographics from existing blog content.
